showcasing success through video

Success story: Petrol Industries

Image showcasing a scene from a video shoot through the lens of a camera. Two women and one man are looking at a magazine on the table, while the rest of the image is blurred

Quick Overivew

company

Channel Engine

industry

IT services & consulting

about the company

ChannelEngine connects brands and retailers to marketplaces and online sales channels worldwide.

scope of work

creative direction, video production & editing

final result

An engaging case study video combining interviews, B-roll, and motion graphics.

ChannelEngine wanted more than a testimonial — they needed a story that moved. To accompany their written case study, the idea was to create a compelling short film that spoke to future clients and showcased the real-world impact of their platform through the lens of Petrol Industries' journey.

Storyboards illustrating the preparation and planning process necessary for filming

From concept to final cut, every creative decision shaped a cohesive visual story. Interview shots were framed with intent — profile views preserved authenticity, while close-ups and animated text brought key insights to life. B-roll footage from Petrol Industries’ location added energy and depth, subtly weaving in ChannelEngine’s role through natural, unscripted interactions. Motion graphics layered meaning onto the narrative, making the message both human and clear.

A behind-the-scenes photo shows two men and a woman looking at a magazine at a table while another woman films them from behind the cameraA behind-the-scenes photo shows a camerawoman adjusting a microphone on a man sitting and reading a script
A behind-the-scenes photo captures a woman laughing while sitting behind a table illuminated by spotlightsA behind-the-scenes photo shows a woman in a showroom browsing through clothes while another woman films her
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