Reimagining play: A portal built for fun and flow

Creative Clicks set out to evolve Izeplay — a premium portal offering award-winning HTML5 games — into something more engaging, more intuitive, and visually aligned with its high-quality content. The mission: rebrand the platform, improve user flow, and prototype new features to modernize the experience.

The rebranding began with a new logo that struck a balance between playful and refined — custom shapes and soft gradients in purple and orange gave the identity a fun, high-end feel. This visual language extended across the platform, creating a cohesive and engaging experience.

UX updates focused on usability and personalization. A bottom-anchored menu made navigation easy and intuitive, giving users quick access to their games, search, homepage, and credit balance. A new wishlist function allowed players to save titles for later — especially useful on a portal offering hundreds of games. Genre-based navigation was also introduced to streamline game discovery.

The result: a visually elevated, user-centered experience, wrapped in a bold, playful brand identity — delivered as an interactive prototype with light and dark modes.